Staples leverages SundaySky's SmartVideo Platform to target and bring back visitors who abandon its website, with personalized video ads. Generated in real time, SmartVideos transform passive browsers into active shoppers by presenting the most relevant video story with dynamic creative treatments and narration that vary based on the product and category.
All visitors to Staples.com who view a product page
Non-skippable, user-initiated pre-roll ads on publisher sites within 30 days of visiting Staples.com
Staples
Ecommerce
Advertising
