Staples leverages SundaySky's SmartVideo Platform to target and bring back visitors who abandon its website, with personalized video ads. Generated in real time, SmartVideos transform passive browsers into active shoppers by presenting the most relevant video story with dynamic creative treatments and narration that vary based on the product and category.
Benefits
- Proven Return on Ad Spend (ROAS)
- Increase in return visitors, conversions and revenue
- More revenue per customer
- Brand impact
Audience
All visitors to Staples.com who view a product page
Reach
Non-skippable, user-initiated pre-roll ads on publisher sites within 30 days of visiting Staples.com
Customer
Staples
Industry
Ecommerce
Solution
Advertising
