Telecommunications / Advertising

Cox Communications | Advertising

SundaySky’s SmartVideo Platform allows Cox to persuade prospective customers to purchase a service or product bundle by utilizing on-site browsing behavior and off-site behavioral targeting. The customer’s real-time browsing behavior allows for dynamic video creation and narration, enabling a truly engaging and effective video advertising experience.

Benefits

  • Increase in new and return visitors, conversions and revenue
  • Effective cost per acquisition (eCPA)
  • Brand impact
  • Quick payback

Audience

Prospective customers

Touchpoints

Visiting a publisher site within SundaySky’s ad network

Channels

15- and 30-second in-stream, pre-roll video ads

Customer

Cox Communications

Industry

Telecommunications

Solution

Advertising

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