Banking / Welcome & Onboarding

Citi Cards | New Cardholder Welcome

Using SundaySky’s SmartVideo Platform, Citi personally welcomes the new cardholder by explaining the details of their recently opened account. The personalized video addresses the cardholder by name, highlights card benefits and educates on value-added services and digital tools, all in an effort to increase digital customer engagement and awareness of the specific card.

Benefits

  • Increased adoption of digital tools
  • Top of wallet impact
  • NPS & J.D. Power ratings impact
  • Customer experience impact

Audience

New cardholders

Touchpoints

Upon new card’s arrival in mail

Channels

Email

Customer

Citi

Industry

Banking

Solution

Welcome & Onboarding

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