Retail / Advertising

Cars.com | Retargeted Advertising

Cars.com utilizes SundaySky’s Personalized Video Platform to bring back recent visitors who abandoned the website prior to submitting a lead generation form. The personalized video walks the visitor through the site’s features and benefits, and offers deals on cars at a local dealership within the visitor’s area.

Benefits

  • Optimizing cost-per-lead (CPL)

Audience

Prospective customers

Touchpoints

Visiting a publisher site within SundaySky’s ad network

Channels

15- and 30-second in-stream, pre-roll video ads

Customer

Cars.com

Industry

Ecommerce

Solution

Advertising

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