Utilizing SundaySky’s SmartVideo Platform, AT&T uses shoppers’ browsing behavior from att.com to profile and target site abandoners via pre-roll ads on publisher sites. A variety of stories are crafted, such as devices, networks and plans, to align with a range of customer behaviors and needs. The SmartVideos are also personalized according to the video content the viewer is currently watching, thus affecting the creative treatment, including narration and visual elements.
New and existing customers visiting AT&T’s website
Visiting a publisher site within SundaySky’s ad network
15- and 30-second in-stream, pre-roll video ads