Telecommunications / Advertising

AT&T | Retargeted Advertising

Utilizing SundaySky’s SmartVideo Platform, AT&T uses shoppers’ browsing behavior from att.com to profile and target site abandoners via pre-roll ads on publisher sites. A variety of stories are crafted, such as devices, networks and plans, to align with a range of customer behaviors and needs. The SmartVideos are also personalized according to the video content the viewer is currently watching, thus affecting the creative treatment, including narration and visual elements.

Benefits

  • Increase in new and return visitors, conversions and revenue
  • Proven Return on Ad Spend (ROAS)
  • Brand impact
  • Quick payback

Audience

New and existing customers visiting AT&T’s website

Touchpoints

Visiting a publisher site within SundaySky’s ad network

Channels

15- and 30-second in-stream, pre-roll video ads

Customer

AT&T

Industry

Telecommunications

Solution

Delivering Statements

More Solutions for Telecommunications


More Examples of Advertising