Healthcare / Welcome & Onboarding

Anthem | Plan Welcome

Anthem uses SundaySky’s SmartVideo Platform to deliver a compelling, welcoming experience to support new members and educate them on important first steps to drive digital adoption and member actions. The personalized video addresses the viewer by name and explains when his plan starts, how it works, what it includes, payment reminders and helpful online links, including Find A Doctor, View Your Benefits and Estimate Your Costs.

Benefits

  • Related care cost reduction
  • Disenrollment rate reduction
  • Customer experience impact
  • Brand impact

Audience

New plan members

Touchpoints

Based on payment date and first login date to portal

Channels

Portal interstitial and email

Customer

Anthem

Industry

Healthcare

Solution

Welcome & Oboarding

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