Anthem uses SundaySky’s SmartVideo Platform to deliver a compelling, welcoming experience to support new members and educate them on important first steps to drive digital adoption and member actions. The personalized video addresses the viewer by name and explains when his plan starts, how it works, what it includes, payment reminders and helpful online links, including Find A Doctor, View Your Benefits and Estimate Your Costs.
New plan members
Based on payment date and first login date to portal
Portal interstitial and email
Welcome & Oboarding