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American Express

Financial Services

Understanding how to maximize the full list of card benefits can feel overwhelming, often leading to benefit under-utilization and cardholders’ dissatisfaction.

American Express set out to increase card and benefits usage among Platinum cardholders leveraging SundaySky’s Video Experience Platform. Shortly after card approval, a personalized video-powered experience is delivered to welcome customers and outline the various ways to maximize point earnings and redemption, ultimately driving card member spend and benefits use for American Express.