CREATING OVER 130 PRODUCT VIDEOS IN UNDER 3 MONTHS

America’s largest lighting online retailer was looking for a way to maximize engagement with their Google Performance Max (PMax) campaigns. 1000Bulbs.com decided to build high-quality, on-brand videos using SundaySky’s video platform, creating over 130 category- and product-focused videos in less than three months. “We see more engagement from videos than you would from just a static image,” says Ryan Nabors, Digital Marketing Director at 1000Bulbs.com. 

The team chose SundaySky because they didn’t want to rely on generic, lackluster videos that Google automatically generates for PMax campaigns based on headlines and image stills. Because SundaySky requires no advanced video skills, the channel marketing team has been able to create videos efficiently and at scale – without adding any headcount or budget.