Earlier this week we recapped our Adweek webinar “Why you’re getting personalization wrong: The future of one-to-one engagement,” by highlighting three key takeaways. We emphasized how important it is…
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Like millions around the world, I can’t stop looking up coverage of the games in Rio. While media and sponsoring brands are canvasing the web with detailed…
In 1960, John F. Kennedy and Richard Nixon faced off in the nation’s first televised debate. Kennedy was a relative unknown when the event began, and by…
I’m sure you’ve seen it: gift shops at tourist attractions offering “personalized” souvenirs. If you were “lucky” enough to have as common a name as I do,…
By coupling video with one-to-one messaging, brands create a powerful, emotionally relevant communication that captures attention and inspires action.
Takeaways from Citi’s chief customer & digital experience officer, Alice Milligan, at Forrester’s Customer Experience conference.
