Video for Software Technology Companies
Boost customer acquisition, grow your pipeline, and keep accounts coming back for more—all while saving on operating costs.
Trusted by today’s most innovative technology companies
Empowering Technology Businesses to Grow Through Video
Personalized Video That Resonates
Capture attention and drive engagement with personalized video content tailored to your prospects and customers from the moment they press ‘play.’
Scale Across the User Journey
From prospecting to onboarding, the platform’s flexible design supports tailored videos for every stage of the customer journey.
Quick and Effortless Video Creation
Save time and reduce costs by leveraging reusable assets and templates for streamlined video production.
AI-powered Video Creation
Empower your marketing, sales, or product teams to effortlessly create personalized videos for multiple personas within an account, thanks to built-in AI.
Key Moments for Software Technology Companies
Drive Demand & Acquire New Customers
From scheduling demos to running account-based marketing (ABM) campaigns, personalization allows you to tailor messages to individuals and entire accounts. Leverage audience messaging capabilities to target the entire buying committee, saving time and effort while broadening your outreach.
- Increase conversion rates
- Drive customer retention
- Boost meeting to qualified-pipeline conversions
Differentiate Your Product with Tutorials
Create tailored tutorials that directly address the specific needs of your audience. By using personalized videos, you can focus on the unique pain points and challenges they face, clearly demonstrating how your product offers the solution they need.
- Capture audience attention and hold it for longer
- Improve conversion rates
- Increase meeting to qualified-pipeline conversions
Welcome & Onboard Users
Greet new account holders with a personalized video that guides them through essential onboarding tasks, acting as a customized checklist that tracks their progress and prompts key next steps. Address potential confusion early to create a seamless onboarding experience.
- Reduce demand on customer support
- Reduce early churn
- Drive feature adoption and utilization
Educate with Feature Videos
Make new product and feature information simple to understand while educating, guiding, and driving action. These videos aren’t just informative; they’re also a golden opportunity to upsell and cross-sell to existing customers, introducing them to exciting new capabilities.
- Accelerate awareness and feature adoption
- Increase customer lifetime value (CLV)
- Raise net promoter score (NPS)
Elevate Your Events
Create immersive experiences that entice your guests from the get-go by bringing a level of customization and connection that traditional invites simply can’t match. Tailor your message to each invitee to make them feel valued and special, increasing the likelihood of attendance and participation.
- Expand event registration
- Increase meetings scheduled
- Lower cost per sign-up
Build Loyalty with Personalized Recaps
Leverage video to highlight a personalized summary of your customer’s progress and the value they’ve gained, especially during key moments like quarter-end or renewals. Use this opportunity to showcase underutilized features and encourage engagement with the success team for further insights.
- Maximize feature adoption
- Elevate NPS
- Minimize customer churn
Measurable business results
93%
increase in meeting-to-qualified pipeline conversions
23%
reduction in early life churn
12%
boost in account applications
Featured resources
View All-
Reports & Ebooks
4 Must Have Videos Your Software Business Needs
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Customer Stories
How SundaySky Powers Its ABM Strategy With Video
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Blog
The Ultimate Guide to B2B Video Marketing: Strategies, Benefits, and Best Practices
Frequently asked questions
Personalized video improves customer engagement by addressing the specific needs and preferences of individual viewers. This targeted approach captures attention, fosters a deeper connection, and encourages action, leading to higher conversion rates.