The Ultimate Buyer’s Guide for Next-Gen Enterprise Video Platforms

The Ultimate Buyerʼs Guide for Next-Gen Enterprise Video Platforms

Online video has become an unstoppable force, steadily transforming the digital landscape and becoming an essential part of how we engage with content. This is accompanied by a societal shift towards more visual forms of communication. Platforms like Instagram (with over 2 billion users) and TikTok (with over 1 billion users) have surged in popularity, particularly among younger demographics, overshadowing traditional text-based platforms like Facebook. Search engines are also prioritizing visual content, with image carousels, video snippets, and rich media increasingly appearing on search engine results pages (SERPs). It should therefore be no surprise that videos are 50 times more likely to appear on the first page of search results than traditional web pages (Forrester).

Investing in a next-gen enterprise video platform (EVP) enables your business to streamline your video production processes and deliver compelling content. Such a platform also allows you to democratize content creation within your business – that is, to empower employees to create quality on-brand content on their own.

The global enterprise video market is rapidly expanding, with one report projecting that it will reach a value of $35.8 billion by 2029, up from $16.4 billion in 2020 (MarketsandMarkets). But with this surge in demand comes a crowded marketplace. The proliferation of EVP providers – many offering specialized solutions that address singular challenges – has made the selection process more complex than ever. It has led to extreme fragmentation in the market, which exacerbates the pain of vendor selection. V