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Why Video

Video experiences are at the heart of digital customer experience and employee engagement
strategies that forge meaningful connections, compel actions, and change behaviors.


Organizations have an
engagement problem.

Today, businesses prioritize digital experiences, yet the vast majority of them fail to differentiate, leaving customers and prospects feeling indifferent about their brand.

This perceived CX sameness coupled with an overabundance of irrelevant ad messages and marketing content has led to consumer disengagement. Disengagement is expensive, for both the business’s reputation and its bottom line. Today’s digital experiences are missing the mark: customers are uninspired to engage.

Disengaged customers:
  • Stop paying attention
  • Feel unappreciated
  • Spend less
  • Churn more
  • Costly to serve
  • Ignore messages
  • Likely brand detractors
Engaged customers:
  • Connect emotionally
  • Forge meaningful relationships
  • Buy more
  • Stay longer
  • Higher lifetime value
  • Take the next-best action
  • Become brand advocates

The engagement drivers consumers demand.

Desperate for CX differentiation, brands must fundamentally transform how they engage with customers. Emotion, ease and effectiveness are the required components of an experience that drives loyalty: customers want helpful information fast and with minimal effort; they can’t be bothered with generic content; and it must be brought to life in a compelling way.

Transforming CX demands a new generation of digital engagement where video leads and strengthens the experience. We call it video-powered experiences.

When video is central to a digital experience, it evokes positive emotions, simplifies messages for easy consumption, and effectively meets the needs of customers on an individual level. Video breaks through engagement barriers to forge meaningful connections and compels people to take the next-best action.

Engagement strategies soar with video.

It’s a remarkable difference when traditional experiences are transformed with video at these key moments throughout the customer journey:

Video engages,
educates and

Learn more about the SundaySky Video Platform, our breakthrough outcomes for the world’s leading brands & businesses, and our industry solutions for Telecommunications, Financial Services, HealthcareInsurance, Retail, Grocery, Direct-to-Consumer, and Travel.