Explainer videos are short, engaging videos designed to explain a concept, product, service, or idea in a clear and concise way. These videos often combine visual elements (animations, screen recordings, or live-action footage) with narration to break down complex topics and provide solutions in a simple format.

Product explainer videos are typically used in marketing, customer education, and onboarding, with a focus on:

• Simplifying complex ideas
• Engaging and educating an audience
• Promoting a product, service, or brand

They often feature:

• Clear messaging with a problem-solution structure
• A call-to-action (CTA) encouraging the audience to take the next step (e.g., buy, sign up, or learn more)

Product explainer videos are popular in both B2B and B2C marketing due to their ability to convey value propositions effectively in just a few seconds.

Creating an explainer video involves several key steps to ensure that your message is clear, engaging, and effective in delivering value to your audience. 

Here’s a breakdown of how to make an explainer video:

• Define Your Goal: Understand the purpose of your explainer video. Are you introducing a new product, explaining a service, or offering a solution to a customer pain point? Be clear on the objective.
• Write the Script: The script is the backbone of any explainer video. Keep it short and focused, with a clear problem-solution narrative. Highlight the key benefits of your product or service, and aim for a script length of 90-120 seconds, or around 150-180 words.
• Create a Storyboard: Visualize the script by creating a storyboard that maps out the scenes. This is where you plan how each part of the script will be represented visually through illustrations, animations, or video clips.
• Record the Voiceover: A professional-sounding voiceover is crucial to guide your audience through the video. Choose a voice that aligns with your brand’s tone (e.g., friendly, professional, energetic, etc).
• Design the Visuals: Depending on your video style, design the visuals to align with the script. For animation, tools like the SundaySky Video Platform allow you to create custom, branded visuals or utilize pre-designed explainer video templates. 
• Add Background Music and Sound Effects: The right background music can enhance the emotional impact of your video. Ensure that it’s not too overpowering and that sound effects complement the visuals.
• Edit and Finalize: Put all the elements together, ensuring the visuals, voiceover, and music sync perfectly. Trim any unnecessary parts, adjust timing, and polish the video for maximum impact.
• Publish and Share: Once finalized, upload your explainer video to your website, social media, or email campaigns to start engaging with your audience.

Tip: Use a tool like SundaySky’s explainer video maker to automate and personalize parts of the process, saving time and effort while improving the quality.

An explainer video cost can vary widely depending on several factors, including the type of video, production quality, and the complexity of the script. Here’s a general breakdown of explainer video costs:

• Do-It-Yourself (DIY) Software/Tools (e.g., SundaySky):
• Using a DIY platform with templates and AI-driven tools can keep costs low. These platforms enable you to create explainer videos independently, without the need for professional help.
• Freelancers
• Hiring a freelance video creator or animator for a custom explainer video typically costs more, depending on their expertise and the complexity of the project.
• Professional Agencies
• Producing high-quality, fully customized explainer videos by top-tier agencies tends to drive up costs. These videos are professionally scripted, designed, and animated with attention to brand detail.

Factors Affecting Cost:

• Length of Video: Longer videos require more resources and time to produce.
• Animation Style: Simple 2D animation is less expensive than 3D or more intricate designs.
• Voiceover and Music: Professional voiceover and licensed music can add to the cost.
• Editing and Revisions: The more revisions or custom requests you make, the higher the costs can be.

AI-based platforms like SundaySky can help reduce production costs by offering automated editing, personalization, and template-based design, providing a balance of quality and affordability.

Writing an effective explainer video script is crucial to making sure your message is clear, concise, and engaging. Here’s a simple approach to crafting a great script:

• Start with a Hook: Grab your viewer’s attention immediately by addressing their problem or pain point. This should be something relatable that will make them want to keep watching (e.g., “Tired of managing your team’s projects with endless emails and spreadsheets?”).
• Introduce the Solution: Briefly introduce your product or service as the solution to the problem (e.g., “With [product name], you can manage all your tasks in one place, without the headache.”).
• Highlight Key Benefits: Focus on the most important benefits of your product or service. Keep this section brief and to the point (e.g., “Collaborate in real-time, track project progress, and easily deadlines.”).
• Call to Action (CTA): End with a strong CTA that tells the viewer what to do next (e.g., “Get started today and see how [product name] can change the way you work!”).
• Keep it Short: Aim for a script that can be read in 90-120 seconds. Short, punchy sentences and simple language help maintain attention.

Use a Conversational Tone: Keep the tone friendly and approachable, as if you’re speaking directly to the viewer.

Yes, AI is a great resource for creating explainer videos. In fact, AI technology is revolutionizing video production by making the process more efficient, cost-effective, and personalized. Platforms like SundaySky utilize AI-driven video creation tools that automate parts of the process, such as:

• Personalization: AI can tailor the video’s content (text, voiceover, visuals) to the viewer’s interests or behavior. For example, product demos can be customized based on user preferences or past interactions.

• Voiceover Generation: AI-powered voiceover generators can produce realistic, high-quality narration in multiple languages and accents, reducing the need for a human voice actor.

• Content Optimization: AI can analyze which parts of the video are performing best, allowing marketers to adjust the video for maximum engagement.

• Automated Editing: AI tools can help with video editing, speeding up the process of trimming, syncing, and enhancing visual elements.

While AI can handle many aspects of explainer video production, a human touch is still important for scriptwriting, strategy, and creative decisions. AI tools make the process faster and more accessible, especially for businesses looking to produce high-quality videos without large budgets.

While professional voiceovers can add a polished touch to your videos, SundaySky’s platform allows you to generate high-quality AI voiceovers in multiple languages and accents. This means you can create voiceovers in-house without needing to hire an external professional, saving both time and money.

Yes! Explainer videos can be a powerful addition to your email marketing campaigns. You can embed videos directly into your emails or include links to video landing pages. Studies show that emails with video content often have higher open and click-through rates, making them a great tool for boosting engagement and conversions.

Any product or service that requires explanation, education, or demonstration can benefit from explainer videos. They are particularly useful for:

• SaaS products that require user onboarding or feature walkthroughs.
• Complex services that need to be broken down into simple, digestible content.
• Consumer products that benefit from visual demos or how-to guides.

Yes, SundaySky’s platform is designed to be user-friendly, with intuitive tools and templates that require no technical expertise. You can create and customize videos using pre-built elements or AI-powered features to personalize your content and optimize it for your audience.

Absolutely. Explainer videos are a great tool for employee training and onboarding. You can create easy-to-understand training videos that explain complex systems or processes. These videos can be customized to your company’s internal tools and workflows, helping new employees learn faster and reducing the need for in-person training sessions.

Explainer videos are highly effective in customer support, as they allow you to visually walk users through common issues or common questions. Whether you’re demonstrating how to troubleshoot a product or explaining key features, video-based support is often more effective than written guides.

Product explainer videos help businesses by:

• Increasing product awareness: Demonstrate how your product works through engaging video content that helps customers understand its value.
• Driving higher engagement: Personalized, interactive video content can keep your audience engaged and interested in your product.
• Improving lead conversions: Explainer videos increase trust by clearly showcasing your product, resulting in better conversion rates from leads to customers.
• Boosting product adoption: Video demos and training help new users better understand how to use your product, reducing churn and increasing customer success.

Yes, with SundaySky’s Explainer Video Platform, you can easily personalize your video content to tailor the messaging, voiceover, and visuals to different audience segments. This helps your message resonate with viewers by addressing their specific needs or interests.

Explainer videos can showcase key features of your product in action, helping new users understand how to use it effectively. By embedding product demos or walkthroughs directly into your app or website, you can reinforce desired usage behaviors and encourage product adoption. This leads to higher user engagement and satisfaction.

SundaySky’s platform enables you to make quick, flexible updates to your explainer videos without starting from scratch. You can easily modify text, images, voiceovers, and visuals as your product or service evolves, ensuring that your video content remains current and relevant.

You can use explainer videos at various stages of your sales funnel to maximize their impact:

• Top of the funnel: Use short, engaging explainer videos on your website, social media, or ads to introduce your product to new prospects.

• Middle of the funnel: Personalize product demo videos to give prospects a deeper understanding of your product’s benefits and features.

• Bottom of the funnel: Use testimonials, case studies, or detailed product walkthroughs to nurture leads and accelerate conversions.

SundaySky offers robust analytics tools that allow you to track how your explainer videos are performing. You can measure viewer engagement, identify which video segments resonate most, and adjust your strategy based on the data to improve results.

SundaySky’s platform is powered by AI and automation, which allows you to quickly create personalized, interactive videos at scale. Unlike traditional video creation methods that require significant time and resources, SundaySky enables you to easily create and update high-quality videos without the need for specialized video production skills.