Attracting new customers while retaining and growing the relationships with existing customers are two of marketers’ top priorities. Today, many of these efforts are focused on enhancing…
5 Ways to Better Acquire and Retain Customers
Use Case: Marketing
Connecting the Art and Science of Marketing at Cannes Lions
Next week, thousands of the top advertising, marketing and communications executives will convene in the south of France for the 62nd annual Cannes Lions festival. This year…
SmartVideo Benchmarks for Telecommunications Marketing Leaders [Report]
Wireless carriers and cable operators enhance their customer acquisition and retention initiatives with personalized videos that engage customers in real time and improve the customer experience. By…
Relevant, Personalized Ads Solve Global Marketing Challenges
As a global marketer, how do you effectively address cultural differences among your customers across regions? Globally, we’ve shifted to a customer-centric world in which consumers choose…
How Insurers Can Get, Grow & Keep Customers with Personalized Video
Why personalized video throughout the customer lifecycle can acquire and retain policyholders.
Positive Brand Impact and a Better Customer Experience with Pre-Roll Ads
Contrary to Mo Al Adham’s opinion, pre-roll ads have the ability to deliver positive brand impact while driving customer engagement and acquisition.
