In an effort to discover our own Facebook video best practices, we decided to deploy video creative tests with some of our first Facebook ad programs.
Use Case: Marketing
To date, Facebook has used personalized videos for purely celebratory and fun experiences. However, personalized video has the potential to do so much more when used in an action-driven, service-driven way.
In this eMarketer report, “Personalization In Retail: The Latest Trends And Challenges” by Yory Wurmser, learn about some of the common challenges that retail teams are encountering and read up on current trends with personalization used at different touch points across the customer lifecycle.
The main focus of LiveRamp’s RampUp 2017 conference was that most brands are in the process of transitioning to people based marketing, and the discussions primarily focused on how…
As mentioned in our industry trend predictions for 2017, though still in its infancy stages, 360-degree video is quickly proving that it will become a key medium…
In 2017, as video continues to become more prominent in the overall content space, we look forward to seeing these marketing trends come together.
