I’m sure you’ve seen it: gift shops at tourist attractions offering “personalized” souvenirs. If you were “lucky” enough to have as common a name as I do,…
Use Case: Marketing
Attracting new customers while retaining and growing the relationships with existing customers are two of marketers’ top priorities. Today, many of these efforts are focused on enhancing…
Next week, thousands of the top advertising, marketing and communications executives will convene in the south of France for the 62nd annual Cannes Lions festival. This year…
Wireless carriers and cable operators enhance their customer acquisition and retention initiatives with personalized videos that engage customers in real time and improve the customer experience. By…
As a global marketer, how do you effectively address cultural differences among your customers across regions? Globally, we’ve shifted to a customer-centric world in which consumers choose…
Why personalized video throughout the customer lifecycle can acquire and retain policyholders.
