When video is easier to create and share, marketers can be more agile with their digital customer experiences.
Act Like a Video Creator, Think Like a Digital Marketer
Use Case: Marketing
End-Of-Year Budget Idea: Boost Marketing Performance with Video-Powered Experiences
Personalized video is making it so that even mid-sized companies can afford to produce and execute video marketing strategies that perform on both a brand and performance marketing level. Learn how you can get started today.
Cable Service Providers Can Build Customer Relationships in Moments of Consequence
Four high-stakes moments tied to key points across a cable customer’s journey where a video-powered experience can enhance a brand’s relationship with them.
Year-In-Review: The Journey of Personalized Video on Facebook
At first glance, the Year-In-Review videos for 2018 look a lot like their predecessors in that they’re a series of scenes recapping each user’s year with personalized photos sprinkled throughout, but when you look a bit closer you can see how personalized video on Facebook has come a long way.
From Tricky to Sticky: How Customer Retention will be Your Business’s New Growth Lever in 2019
My 2019 predictions for how enterprise brands’ growth strategies will shift from “gross customer additions” to focus on “loyalty as the new growth” by establishing loyalty and retention as the primary drivers of “net customer additions.”
Facebook Video Best Practices: One Size Doesn’t Fit All
In an effort to discover our own Facebook video best practices, we decided to deploy video creative tests with some of our first Facebook ad programs.
