As telecommunications marketers allocate more budget toward online video advertising – and specifically personalized video advertising – there’s a more pressing need to hold programs accountable and…
Wireless carriers and cable operators enhance their customer acquisition and retention initiatives with personalized videos that engage customers in real time and improve the customer experience. By…
Historically, video has been viewed as a pure brand-building medium for telecommunications marketers, with success defined by awareness indicators such as eyeballs, gross rating points and impressions.…
The telecommunications industry is the 4th largest U.S. digital ad spender, following retail, financial services and automotive. The telecom providers wielding these huge ad budgets are facing…
Executives from AT&T, Humana and Turkcell share ideas and philosophies behind their smart video bill programs, and the key to “cross-telling.”
Three ways mobile telecommunication providers can deliver smarter, more engaging customer experiences to enhance their first 90 days’ initiatives.
