Video Content Creates Digital-First Brand Loyalty on PYMNTS.com

In this video interview with PYMNTS.com, SundaySky’s SVP of product and creative Guy Atzmon discusses how COVID-19 rapidly accelerated a digital shift for consumers, even the holdout customers who had been slow to start making the change, now jumping into the great digital shift head first. “In some ways, the audiences that might’ve been a bit more reluctant to transform to digital before the pandemic are now catching up to younger demographics [and] maybe more sophisticated demographics,” Atzmon said. “Those reluctant groups are now jumping on the bandwagon as well and adopting these digital behaviors.” Hear more from Atzmon on the new customer expectations and market pressure for brands to leverage video in today’s digital world, how it is more effective than text, why personalization is key, and what the digital future holds for us all. Read the article and watch the full video interview here.