As a result of the pandemic, people were forced to adopt digital alternatives to their traditional way of doing banking. This shift was not always smooth for the customer or the financial institution. Many consumers
New video capabilities allow retail banks and credit unions to communicate directly to individual consumers with more relevant, meaningful and engaging interactions. By replacing static product pages, customer communications, and digital ads, video becomes a
SundaySky agency partner and friend Amy Thorne, EVP of Performance Creative at Merkle, provides an op-ed commentary to MediaPost’s Marketing Insider on why marketers must focus on campaigns driven by empathy and situational awareness. That,
Video-powered experience leader predicts increasing demand for financial digital experiences post-pandemic January 19, 2021–NEW YORK, NY–More than 70% of consumers would switch to another financial institution if it provided rich media video content and information
Season #1 of The Martech Show, hosted by Scott Brinker, concludes with a terrific conversation with David Edelman, a pioneer of modern, martech-powered marketing and a rare individual in our industry who has led digital
Former Aetna CMO and strategic advisor David Edelman urges marketers to rethink experiences where personalized information is key, video can drive much deeper engagement, and how personalized video enhances segment-of-one marketing. Read the full commentary
