Personalization continues to be a hot topic in loyalty marketing, and if SundaySky’s success is any indicator, the trend shows no signs of slowing. In creating personalized SmartVideos, the company allows clients to engage with customers at a level that was previously unreachable through traditional visual media.
In 2016, one-to-one personalized communication with consumers shouldn’t be a bonus — it should be a given, suggests customized video platform SundaySky, as the solidification of on-demand culture has left users automatically assuming that mobile experiences will deliver what they want, when they want it.
Personalized video engagement platform SundaySky has delivered more than 500 SmartVideos since 2011.
Milestone reflects company’s year-over-year expansion with new customers, markets and technologies in a rapidly evolving industry
Here are five ways to keep online and in-store customers coming back for more in 2016.
Content has always been important for brands, but it has become even more important over the past few years. There is social content, there are reviews, there is ecommerce content, ad and email content…the list goes on. According to one expert content will become more gated in the coming year. Here’s why.
