In order to improve customer loyalty and the effect of advertising, NTT DOCOMO Inc. has started using SundaySky’s technology to distribute one-to-one SmartVideos that correspond to the different situations of each customer
Archives: News & Press
World’s largest financial newspaper is the first media company to leverage personalized video to lift paid subscriptions
This research explores what the state of the economy, digital disruption, and empowered customers mean for the priorities of digital business strategy executives at North American retail banks in 2016.
Personalized video is the latest iteration of instant “push marketing” to consumers’ mobile devices. It encourages specific behavior through messages that appeal to individuals. And it can be extraordinarily effective, guiding consumers to buy or save depending on the message.
Valuable customer experiences will be the primary factor differentiating brands that win from those that lose in the global economy for at least the next decade, and content marketing has a crucial role to play in supporting customer experience. This report provides guidance and examples for how marketers should tie their content strategies to customer experience and use the customer life cycle as a framework to guide them.
The proliferation of digital data about consumers has created both tremendous opportunity and real concern about privacy and “creepiness.” One expert explains how brands can go from ‘creep’ to ‘personal’.
