Marketing leaders can’t settle when it comes to data, but must shift their mindsets to better use data to reach their customers in a different way with video.
Archives: News & Press
While tailored messages to prospects can be effective in building relationships, they can just as easily fall flat and disappear into the avalanche of email in the average inbox.
Video continues to make strides into the digital space, especially where advertising is concerned. One expert identifies key trends for video in 2017.
Firms that exceed their revenue goals use personalization in triggered emails 78% of the time, outpacing those that don’t.
However personalization is used, one thing is clear: Brands that aren’t maximizing their personalization efforts are in danger of falling behind in their marketing strategies.
If marketers want to succeed, they need to structure, organize and analyze this data in order to drive their marketing strategy and ultimately use it engage customers more effectively.
