This research is designed to inform investment decisions large and small flowing through a vast network of solutions vendors, public and private. Produced for VCs, publishers, agencies, tech vendors, networking firms, equity analysts and integrators.
This first edition of the MarTech Intelligence Report examines the current landscape for video marketing software and the considerations involved in implementing this technology.
It’s time to move beyond surface-level attempts at personalizing marketing efforts, like filling in a consumer’s first name on a static email. Instead, Jim Dicso, President and Chief Revenue Officer at SundaySky suggests marketers to follow three tips to truly personalize their communications and improve customer relationships.
Personalization is more than product recommendations or addressing someone by his first name. Messages that rely on one data point about the customer lack relevance, which consumers demand.
While more businesses are attempting to personalize ad campaigns, customer experiences, and branded content, many are also falling short. This shortfall has a lot to do with how businesses use personalization; here are three tips to a better personalization strategy.
Personalization has been key to many brands’ online and offline marketing efforts for several years, but personalization itself has changed. Here’s what brands need to know about Personalization 2.0.
