A customer’s experience with a brand trumps everything in the age of the empowered consumer. Jim Dicso, CEO of SundaySky explains how the best brands, like Apple and Netflix, compete and win with personalized customer engagement.
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Former executives from GoDaddy, Lands’ End and Oracle guide development of industry-leading personalized video solutions
AdExchanger’s “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. This column is written by Martin Kihn, research vice president at Gartner.
Analysis of leading companies shows that many realize that relying just on reactive customer service is no longer sufficient in order to compete, differentiate and drive their businesses forward.
This Retail TouchPoints special report details how retailers can better understand shoppers’ feelings, motivations and questions at each touch point, regardless of channel.
Facebook is setting the bar high in terms of what can be done in personalized video, thanks in large part to the immense amount of data the network has on its users. The unique nature of the platform enables Facebook to tap into deeper personalization opportunities that aren’t available outside of its environment, such as featuring a user’s photos and social sphere.
