We challenged marketing and ad-tech leaders to answer a series of questions in five words or less . No frills. No fluff. Just rapid-fire responses. Eric Porres, CMO of SundaySky is next up.
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SundaySky, powering personalized video engagement for leading brands, today announced that Eric Porres has joined the company as chief marketing officer.
Marketing leaders focused on advertising can get much more out of their digital video investments if they apply consistent targeting and measurement techniques across TV and digital video domains, and understand the available creative and technical variations.
How do you build loyal brand advocates? Contributor Jim Dicso says it’s all about stepping up your customer experience efforts to give your brand a competitive advantage.
Humans process video content faster than text, and video drives a deeper emotional connection than any other medium. The convergence of the enterprise and online video platform markets may allow application development and delivery (AD&D) professionals to support both internal and external video with a single platform. This report looks at key trends in the video space and the vendors that support it, enabling customer- and employee-focused teams to craft engaging experiences.
SundaySky creates video ads based on users’ interest, showing different scenes in different orders. We spoke with CEO Jim Dicso about how the tech is built to be “personally relevant” to individuals.
