How mortgage lenders use video to reduce borrower drop-off

For mortgage lenders, video is one of the most effective tools for keeping borrowers engaged, informed, and moving toward closing. In a market where roughly 68% of online loan applications are abandoned, the lenders closing

401k Participant Engagement: How Personalized Video Closes the Gap

Retirement plan providers send millions of communications every year. Participants look at very few of them. The problem isn’t volume; it’s more likely format and relevance. Personalized video moved the needle on 401k participant engagement,