4 Must-Have Videos Your Software Business Needs
Better meet the needs of modern buyers by embracing video as a key part of the customer journey. Learn which video types are proven to make your software business stand out.
- 4 must-have software videos: See the videos that make the biggest impact and watch real examples in action.
- Effort vs Impact Matrix: Learn how to prioritize your next video project for maximum results with minimal effort.
- Proven personalization tips: Discover the personalization fields that will boost engagement and make your videos stand out.

This playbook is developed to help you get more from video and a guide to finding new use cases and prioritizing them by the business value results you want.
4 Must-Have Videos Your Software Business Needs
New customer acquisition, pipeline growth, account retention, and operating cost reduction are among the business value drivers that enterprise video facilitates. You’ll be able to prioritize your video programs by level of effort and discover where you can multiply the impact of personalized videos with ease. There are use cases and ideation tools applicable to team functions and needs of your business, from digital, demand, and revenue marketing to customer success, enablement, and growth. Bonus: look for best practice tips developed from SundaySky’s video expertise and industry experience.
Read on to take the next steps to build your business video strategy.

About SundaySky Enterprise Video Platform
Frequently asked questions
Videos are one of the most engaging and effective ways to communicate with customers. They help explain complex features, provide clear guidance, and establish a personal connection, all of which are crucial for building trust and ensuring a smooth customer experience in the software industry.
Related resources
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The Ultimate Buyer’s Guide for Next-Gen Enterprise Video Platforms
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The 10 Commandments of Video

TRANSFORM YOUR VIDEO STRATEGY
Come for the power of video—stay for ease of use, increased customer engagement, and business value. Contact us to learn how you can begin making high-quality, professional-looking videos in minutes.