Red Crown Credit Union: Building a foundation for modern member engagement with video

Founded in 1938 as one of Standard Oil’s original credit unions, Red Crown Credit Union has deep roots in the Tulsa, Oklahoma community. While proud of its heritage, Red Crown is also focused on the future and modernizing how it communicates with members—telling its unique story in a more dynamic, accessible way.

With just over $260 million in assets, Red Crown is in what Vice President of Marketing Jeremy Daggs calls its “teenage years” as an organization: big enough to do certain things, but not quite large enough to do everything in-house. That means efficiency and scalability are key, especially for a lean marketing team that wears many hats.

When the team discovered SundaySky through its partnership with Allied Solutions, they saw an opportunity to accelerate their video efforts and create more impact with less effort.

“Our new focus is telling our story and showing how we’re a unique institution that helps our members and community grow in their financial life. Video is one piece that allows us to share that story and make our members’ financial lifestyle a lot easier.” said Daggs

The challenge: Creating more content, faster

Before adopting SundaySky, Red Crown’s video production was entirely manual and time-intensive. Daggs, who has a background in graphic design and video editing, often handled everything from scripting and shooting to post-production on his own.

“The challenge was being a one-man shop. When you’re shooting, editing, and producing everything, you don’t have time to do other things,” said Daggs. “Especially in today’s world, where you need to create new content consistently.”

The credit union produced traditional TV commercials, but found it difficult to keep up with the growing need for digital and social content. Hiring additional production resources wasn’t practical, and the process of creating high-quality videos in-house often took weeks.“If I wanted to produce a 10-minute video myself,” said Daggs, “that would take me three weeks to a month just for one video.”

Solution: Scalable video creation with SundaySky + Allied Solutions 

When Red Crown’s leadership introduced SundaySky, the marketing team was new to using a video creation platform of this kind. Both Jeremy Daggs and Marketing Specialist Nich Shust took time to explore the system, experiment, and learn how it could best fit their workflow. Once they understood its capabilities, they quickly realized how much more efficiently they could produce high-quality videos.

“Once we really understood how the system works and how it fits with what we’re trying to do, it made sense,” said Daggs.

One of the first major projects the team tackled with SundaySky was a 10-minute mortgage education video—a perfect example of how they can now produce longer, more comprehensive training content without the traditional production strain.

“For me to fully edit and do everything to the extent that it is now would’ve taken three weeks to a month,” said Daggs. “But now we can store it on SundaySky’s servers, have a landing page, send a link, and it’s all done.”

Shust agreed, noting how intuitive and flexible the platform was even for a non-video professional:

“We’re new to the software and still finding our stride, but it’s already helped us get more video out in a short time,” he said.

The team also received hands-on onboarding support from Allied Solutions and SundaySky to get up and running smoothly.“The team did a really great job helping us understand the trends and showing us what’s possible,” said Daggs.

Key use case: Personalized member onboarding

One of Red Crown’s first projects with SundaySky was a personalized onboarding video for new members, an initiative that aligned with their mission to make financial education more accessible and engaging.

Each video highlights the specific products a member opens, creating a tailored experience from the start.

“If a member opens a checking account, it showcases certain products there we want to feature,” said Daggs. “If they open a loan, it shows that. It’s only showing scenes based on the products they have.”

The resulting onboarding experience personalizes every scene to reflect the products each member opens, delivering a tailored welcome that’s both informative and engaging.

Even without CRM integration, the team quickly built a repeatable process to produce and send videos each week.

“The first few times it took about 20 minutes,” said Shust. “Now it takes five.”

This simple workflow enables Red Crown to deliver personalized content efficiently, something that wasn’t possible before. It’s helped the team demonstrate how scalable, customized video can strengthen the member relationship from day one and set the stage for future communication initiatives.

Results: Speed, efficiency, and engagement

By shifting video creation to SundaySky, Red Crown’s marketing team has gained both speed and flexibility in how they produce and share content.

Red Crown also leverages SundaySky for quick-turn storytelling pieces, such as community initiatives or blog features that celebrate local impact.

“One of the biggest things for me is rendering time and the ability to embed videos and create landing pages,” said Daggs. “Those are huge.”

The team now uses SundaySky’s analytics to understand how members engage with videos and where to refine their approach.

“We learned that 97% of our members open emails on desktop,” said Daggs, “but 60% of SundaySky video views are on mobile. That’s a big learning for us, and it’s changing how we think about messaging.”

They’ve also seen encouraging behavior in their personalized onboarding campaigns, where members revisit scenes and interact with embedded links.

“It’s showing us something’s working, and something else isn’t quite working,” said Daggs. “That’s great because it gives us direction—we can adjust one part to make the other part perform better.”

As Shust added, they’re still early in their adoption but already building momentum.

“We’re new to the whole thing,” he said. “Once we’re more into our stride, I think we’ll see growth in analytics and everything, because we’re not going to sit still when we see something bogging down—we’re going to fix it.”

The team continues to experiment with creative approaches, including voice options and tone, to ensure each video reflects the right emotional impact.

Looking ahead: A foundation for growth

Red Crown’s next phase involves expanding its use of SundaySky beyond onboarding. The team is developing a “Help & How-To” video hub to replace traditional text-heavy FAQ pages, making it easier for members and staff to learn about products and services.

“We’re building a foundation of videos that explain our products and tell our story,” said Daggs. “It would just be too time-consuming to do all of this without SundaySky.”

The credit union also plans to use SundaySky for internal training content and external community education, while continuing to experiment with new features such as avatars and advanced personalization.

“I think SundaySky can become a one-stop shop for a lot of things,” Daggs shared. “The platform has the ability to push the envelope with how video looks and works in the next few years and that’s what will keep me with you.”