Using SundaySky’s SmartVideo Platform, Cox improves satisfaction of new customers by educating them on available features not yet adopted, to ensure they fully utilize all of Cox’s services. The personalized video addresses the customer by name and highlights products and tools related to the customer’s service, whether it’s Internet, TV, phone or home security, effectively empowering customers through education in the most engaging way.
Benefits
- ARPA impact
- Churn rate reduction
- Customer experience impact
- NPS impact
Audience
New customers
Touchpoints
Within first 120 days of service
Channels
Email and PURL
Customer
Cox Communications
Industry
Telecommunications
Solution
Retention & Loyalty
