Telecommunications / Retention & Loyalty

Cox Communications | Education

Using SundaySky’s SmartVideo Platform, Cox improves satisfaction of new customers by educating them on available features not yet adopted, to ensure they fully utilize all of Cox’s services. The personalized video addresses the customer by name and highlights products and tools related to the customer’s service, whether it’s Internet, TV, phone or home security, effectively empowering customers through education in the most engaging way.

Benefits

  • ARPA impact
  • Churn rate reduction
  • Customer experience impact
  • NPS impact

Audience

New customers

Touchpoints

Within first 120 days of service

Channels

Email and PURL

Customer

Cox Communications

Industry

Telecommunications

Solution

Retention & Loyalty

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