Mark Lawson, EVP and Chief Marketing & Sales Officer at Cox Communications, shares how video educates customers and drives deeper customer engagement. SundaySky’s Video Platform enables Cox to connect with prospective customers during the purchasing journey with dynamic video advertising.
TURN PASSIVE PROSPECTS INTO ACTIVE BUYERS
Cox delivers context-aware, hyper-local and data-driven ads to stand out from the clutter. Messaging is determined in real-time based on data signals such as persona, price, site behavior, past shopping behavior, promotions, and more.
“The SundaySky platform allows us to tell a story rather than a simple message. For about every dollar we spend, we see a return of about $10 worth of value.”
EVP, Chief Marketing & Sales Officer at Cox Communications
VIDEO THAT RAISES CX –
Personally relevant and highly engaging video experiences deliver business outcomes. Engaged customers buy more, cost less to service, stay longer and tell their friends. Schedule a demo to see how SundaySky can transform your customer experience and your bottom line.Book a Demo