Our Latest Thinking
Before the turn of the century, the digital world (see: internet) was a new and exciting frontier where individuals and brands alike were getting their feet wet by building websites using a function-first, design-later mentality. After the early 2000s, this mentality changed as competition grew and intuitive design became an integral part of building a successful website that drew in and retained visitors. Today the leaders in digital experience continue to hone in on perfecting this process by revolving the entire creation of all digital properties around how the user is going to experience it. With video becoming more and more an inherent part of all digital experiences, it only makes sense that this experience-first mentality is translating into video as well. By making simple choices regarding the viewer experience, brands can increase the engagement, and thus the value, of every single one of their video engagements.
During the session they’ll discuss the current state of the viewer experience across email, on-site, and in-app. This will include bestpractices backed by statistics from multiple personalized video programs delivered on each channel. Sara will share insight into navigating complex organizations to deliver a better viewer experience from her experience with doing so at UHC. Guy and Eric will share how to make creative, production and placement decisions based on customer wants. Finally, they will give a list of best-in-class viewer experience considerations to help you with your next personalized video program.