How personalized video engagement can turn negative consumer experiences with your brand into positive ones.
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In response to Digiday article, SundaySky CEO offers perspective on (online video) engagement as the next big thing in ad tech.
Delivering wow experiences is a strategic imperative for CMOs, yet is perceived to come at a high cost. SmartVideo delivers wow at scale and cost effectively.
Using last-click attribution for SmartVideo is inaccurate. Use modern techniques to measure campaign value and cross-campaign interactions.
Smart online video advertising breaks Wanamaker’s rule ‘50% of my ad spend is wasted’ because value is measured and performance is optimized.
Online brands need to be sure that business video investments deliver measurable and accurate financial impact.
