Archives: Blogs

Are “personalized videos” true forms of personalization, or simply cases of personal relevance?

Personally relevant video drove higher engagement in 2012, and will be an emerging technology for CMOs to watch in 2013.

Personalized video focuses on helping companies proactively address the drivers of churn risk.

Guest blog from PossibleNOW discusses how Southwest Airlines uses customer preferences to generate both customer loyalty and ample revenue.

The 2012 Digiday Video conference in NYC shared the state, growth, opportunities and challenges of the online video market.

Here are some best practices for incorporating calls to action into online videos, and a few common calls to action for SmartVideo programs today.