Often when we meet with a new customer, we hear things like, “This is great! Let’s include an individualized video in every email we send.” Or “I…
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Direct to consumer brands are breaking through the noise of the digital world by creating personalized customer experiences that add value to the products themselves.
Video advertising measurement is a topic up for much debate in today’s digital world. Listen to why you should be looking passed those vanity metrics and directly into business impact of your video ads.
At first glance, the Year-In-Review videos for 2018 look a lot like their predecessors in that they’re a series of scenes recapping each user’s year with personalized photos sprinkled throughout, but when you look a bit closer you can see how personalized video on Facebook has come a long way.
My 2019 predictions for how enterprise brands’ growth strategies will shift from “gross customer additions” to focus on “loyalty as the new growth” by establishing loyalty and retention as the primary drivers of “net customer additions.”
Join us as we discuss the ins and outs of the viewer experience and share best practices focused on personalized videos delivered via email, through your website, and within your mobile app at 2 PM EST THIS Thursday, December 6th.
