SmartVideo Benchmarks for Insurance Marketing Leaders [Infographic]

Last month, SundaySky hit one of our favorite recurring milestones: another 100 million views, which sums up to more than 308 million SmartVideo views to date! What comes with a few hundred million video views is a unique and rich set of SmartVideo performance, viewer engagement and interaction data.

Though the telecommunications industry once led the way, insurance is now the fastest-growing industry adopting SmartVideo as a strategic initiative to get, grow and keep customers. Below is our SmartVideo Index: In Brief infographic, which focuses on the personalized video performance and viewer engagement metrics that matter for customer experience and marketing leaders in the insurance industry.

Conclusion:

Property and casualty insurance is, by its nature, a low engagement product. Not only is purchasing auto insurance a complex transaction but it’s also an infrequent transaction that most people only have to think about a couple times a year at most. And there are a lot of customers that complete the purchase and still don’t have a clear understanding of their policy details. Download the full report for a glossary of terms as well as SmartVideo performance at specific touch points in the policyholder lifecycle.