More powerful personalized video

Create one-to-one connections with your customers through the emotional storytelling and compelling nature of video. SundaySky crafts videos tailored to an audience of one with information relevant and specific to each customer, through its unique ability to leverage and synthesize real-time data. The result? A million unique videos for a million customers, creating strong bonds with each and every one of them.

Advertising and CRM solutions built on robust platform capabilities

Data Activation

Data Activation

Data from any system of record fuels the SmartVideo Platform, which determines the appropriate messaging and means of engagement to create unique stories based on each individual’s profile, interests, transaction history and current behavior. The platform ingests and activates a brand’s own first-party data, is equipped to discover and leverage second-party data from off-site publishers, and integrates with third-party data sources where appropriate.

Strategic Storytelling

Strategic Storytelling

Brand messages build on each other through a multi-touch video engagement strategy, influencing behavior changes throughout the customer lifecycle, and as defined by business goals. SmartVideo stories are determined by a messaging framework and constructed via a scene library, which houses all of a brand's scenes. Each scene is built to support an unlimited number of stories and story variations, enabling reusability across an organization, satisfying individual business unit goals while creating a cohesive personalized video engagement strategy at an overall brand level.

Programmatic Personalization

Programmatic Personalization

The SmartVideo Platform is built to automatically generate a video at the moment a viewer clicks play, and allows for an unlimited number of videos and permutations. Logic and data combine to determine scene inclusion or exclusion and dynamic content elements shown within each scene for each individual viewer; each video is optimized to play on the viewer’s device. The result is a personalized video for every individual consumer, delivered at the right time with the right message.

Multichannel Distribution

Multichannel Distribution

SmartVideos are distributed via an always-on approach, designed to reach consumers through a combination of push channels, such as email or SMS, and pull channels, such as an online portal. This drives scale and ensures viewers are reached through their preferred channel, optimizing every opportunity to communicate with a consumer. A multichannel distribution strategy is essential to reaching target audiences, as SmartVideos are served through email, SMS, advertising exchanges, mobile apps and as over-the-top content via set-top devices.

Measurement & Insights

Measurement & Insights

The SmartVideo Platform tracks and measures viewer engagement, actions and behaviors to determine overall business impact and creative performance. The platform also pushes data back to customers’ systems of records to more intelligently inform other brand communications. SundaySky implements a measurement approach that aligns with each brand’s philosophy and goals, ranging from control group methodology to cohort analysis and advanced attribution.

Intelligent Optimization

Intelligent Optimization

The SmartVideo Platform’s engine self-learns viewer preferences, adapts to behavior and expands target viewer pool by creating look-alike opportunities, as continuous improvement is critical to the success of each SmartVideo program. The self-learning engine makes necessary modifications to creative choices, delivery and distribution channels, device enablement and dynamic messaging.

Sell Products and Services

Sell Products and Services

Brand messages resonate strongest with customers when highly relevant and captivating, while driving purchase demand and inspiring customers to take action.

Support Prospective, New and Existing Customers

Support Prospective, New and Existing Customers

Influencing customer behavior change requires compelling content to communicate what matters most to the individual at any moment.

Share Information and Benefits

Share Information and Benefits

Empowering customers through education and motivating actions across the life cycle deepens the brand relationship and customer connection.

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