Enter personalized video, which enables a novel storytelling mechanism using customer data to create unique videos tailored for each individual viewer. This new media format supports the intersection of two important trends in user consumption: rich media and mass personalization. This Q&A answers the top questions you need to know about this significant new format.
A strong presence as part of the message and tone of a digital campaign has always been important for brands; the key is to have that presence without being directly in the consumer’s face. Whether the iPhone makes a few short cameos as part of the everyday life of families, or the Nike sneakers worn by a marathon runner simply appear at the close of TV spot, ads in North America are dominated by the brand and the brand’s story.
Before consumers can relate to a brand, they need to relate to an ad. The digital space and the wealth of data there is making it simpler for many brands to compete and connect. Moving into 2015, one expert identifies two trends he believes can change a campaign’s trajectory.
It has become easy for consumers to fast-forward through ads today, and marketers are challenged with making their messages as relevant and personal to the individual customer as possible.
Telefónica has announced an agreement with SundaySky to use its SmartVideo technology to offer personalised video solutions for its business clients.
Telecommunications provider to sell SmartVideo to enterprise customers.
