How do you solve a problem like… e-commerce’s lack of serendipity?

“The Drum” interviewed Jonathan Ben-Haim, Head of Creative Strategies at SundaySky, about how brands can create moments of serendipity while purchasing online. Author Sam Bradley explains that the potential of a bargain or perfect finds still drives holiday shoppers to shop in-store, even despite a pandemic.

Jonathan explains how brands can provide serendipitous surprises to shoppers digitally. He recommends retailers learn from models employed by YouTube and Spotify to create those memorable, individualized experiences.

Click here to read the full article.