SundaySky and Synthesia both offer AI video platforms for enterprise companies. So which is the best choice for your organization?
Synthesia is a leader in AI avatar video creation for businesses, often used to quickly turn a script into a polished video for training, L&D and internal comms.
SundaySky is a pioneer in video personalization, using intuitive creation tools, data and AI to deliver personalized video content for any customer moment – from acquisition and onboarding too renewals – at unlimited scale. The platform also offers AI avatars (either as custom avatars or from a stock library), plus a host of flexible creation options for producing top-notch business videos.
Here’s something worth sitting with: in the last two years, AI video avatars have gone from novelty to “nothing new.” Type a script, pick a presenter, and you’ve got a polished video in minutes – no camera, no studio. It’s a cool capability, and an especially great option for L&D and internal comms teams.
But when it comes to external videos for every moment across the customer lifecycle, enterprise companies need more flexibility in the content they create, share and personalize.
That last part – personalization – is especially important right now. According to Salesforce, 73% of customers expect companies to understand their unique needs, yet 52% say brand communications still feel impersonal. Personalized video helps close the gap, which is why enterprise teams – notably at financial services and insurance companies – see it as a must-have when selecting the right AI video platform.
Two names come up often in that evaluation: SundaySky and Synthesia. Each can help you make terrific business videos. If you’re a marketing, CX or digital product leader, the right choice often comes down to which platform is built for your job: the high-stakes customer moments – acquisition, onboarding, product adoption, renewals and more – when engagement (and business) is won or lost, and when the right, accurate and personalized video can make all the difference.
Why personalized video is the format for high-stakes moments
Personalization is now an expectation, not a perk. McKinsey reports that 71% of consumers expect personalized interactions and 76% get frustrated when they don’t get them – and that companies who get it right see roughly 40% more revenue from those activities.
In regulated industries the stakes are higher: a confusing customer onboarding experience or a claim handled coldly doesn’t just lower a satisfaction score. It can trigger a call, an escalation, or a switch to a competitor.
Video earns attention that static formats lose, and personalization makes it relevant to a specific viewer or audience segment. An insurance policyholder who sees a short video walking through their actual coverage, deductible, and next step is far more likely to understand what they’re watching – and take action.
Enterprise options for AI video and personalization
Synthesia: AI avatar video creation for training and internal comms
Synthesia offers 240+ AI avatars in 160+ languages, plus AI tools that turn documents and links into video content. With SCORM export for learning teams, it’s a strong fit for training L&D. While Synthesia offers some video personalization capabilities, the need for personalized content is typically less critical for internal comms use cases.
SundaySky: personalized, AI-enriched video for the enterprise
SundaySky’s platform delivers personalized video for the customer moments that matter most, in the industries where those moments carry the most weight. It’s a proven video solution for banks, financial services, and insurance – trusted by top brands like Bank of America, UnitedHealthcare, Aetna, and more – and it’s built for the lifecycle where relationships are won or lost: onboarding, the everyday statements and updates in between, and the renewal, escalation, or claim.
- SundaySky Create makes it easy to create pro-quality videos quickly with AI and personalize them at scale.
- SundaySky Amplify puts ready-to-use, on-brand templates in the hands of client-facing teams (like sales and customer success) who personalize and send them in minutes.
Watch now: SundaySky’s AI video personalization platform for the enterprise
SundaySky vs. Synthesia: key capabilities to consider
#1. Data-driven video personalization for any audience
SundaySky offers unmatched, dynamic video personalization at the scale and flexibility that enterprise teams require:
- Contextual personalization: Tailor video by audience segment, channel, or campaign context. No data integration required – launch in days.
- Segmented personalization: Use CRM, product, or behavioral data to create targeted video variants for defined customer segments.
- 1:1 personalization: Every viewer sees a unique video rendered in real time from their personal data (name, account, actions, and more).
Each viewer’s video can be personalized from their own data (their plan, account activity, next step, etc.). SundaySky and Synthesia allow for dynamic translation of content for different audiences. While most enterprises typically only need a handful of priority languages, Synthesia notably offers a wide variety to choose from (160+ total).
#2. Real-time rendering keeps videos current and compliant
SundaySky uniquely renders each video in real time at the moment of play, assembling it from the latest content, branding and data. Change a date, correct a balance, update a logo (and so on) and every future view reflects it automatically.
That’s different than just producing videos quickly. Tools that pre-render – including those that emphasize how fast they can generate video – create an asset at a point in time; if the underlying data changes after that, the video is out of date until someone rebuilds it. For a bank or insurer, an out-of-date detail isn’t just an embarrassment, it’s a compliance exposure. Rendering at the moment of play makes personalized video work for your highest-stakes communications, and it’s a capability that few other platforms offer.
#3. Pricing that doesn’t meter your usage
Plans that are built around seats and minutes of video might be sensible for a training library, but a poor fit for personalized video content at true enterprise scale. SundaySky Create licenses offer no limits on content creation or distribution, so expanding from one use case to ten doesn’t turn success into a budget problem.
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Business outcomes that justify your enterprise video investment
Great enterprise video solutions should help you drive improvements in engagement, revenue, retention, time to value, and more. SundaySky customers consistently achieve these outcomes:
- A major online brokerage that added personalized onboarding video saw a 104% lift in average initial funding amount and a 130% lift in net-new assets.
- A leading 401(k) recordkeeper found participants were twice as likely to change their deferral rates after watching.
- Across insurance programs, personalized video has reduced cost-to-serve by 18–30% by getting ahead of the calls that complex moments generate.
SundaySky teams produce video roughly 7x faster with 86–90% time and cost savings reported.
Why companies choose SundaySky over Synthesia
SundaySky’s video personalization platform offers a number of stand-out features for large enterprises, notably for those in financial services and insurance:
- Built for customer communications, not just L&D. SundaySky is designed to video-power the full customer lifecycle – onboarding, statements, renewals, claims, etc. – not training libraries or internal comms.
- Unmatched video personalization. Customers of SundaySky can personalize practically any part of a video for each customer from their own data: names, languages, CTAs, removing scenes irrelevant to the viewer, and more.
- Proven in banks, financial services, and insurance. SundaySky is the video personalization platform trusted by regulated industries: banks, credit unions, mortgage lenders, wealth management firms, insurance, 401(k) providers, health insurance and more. That focus and track record (rather than a generalist footprint across many verticals) is why regulated buyers view SundaySky as a preferred option for video.
- Fast, flexible AI video capabilities. Next-gen AI tools include avatars and AI voices; users can choose from a stock library for both, or create custom avatars and voices for their own execs and team members. Other AI features include doc-to-video, prompt-to-video, and AI-generated media.
- Real-time rendering for current, accurate video content. Real-time rendering at the moment of play helps ensure that existing video links always reflect the latest information. When content, branding or customer details change, the video auto-updates to show the right video for the right moment.
- No limits on video creation and distribution. This allow programs to grow across key enterprise use cases and functions without the cost climbing.
Win the moments that matter most with an AI video platform built for personalization
Ready to see how enterprise video personalization can help you drive the type of customer engagement that leads to better business outcomes? Book a SundaySky demo today.
