Our musings on making video personal
Today, we announced an exciting partnership with GMC Software (GMC), who was recently named a leader for its third year in a row in Gartner’s Magic Quadrant for Customer Communications Management Software. (BTW, congrats you guys!)
After seeing wild success and proven business results with SmartVideo solutions that welcome new customers, explain processes and deliver customer support messages that matter to the consumer, we are teaming up with GMC to offer SmartVideo technology for customers designing communications using GMC Inspire:
“Joint customers of GMC and SundaySky are now able to enable personalized video to existing and new content streams using a simple drag-and-drop from within GMC Inspire,” said Scott Draeger, vice president of product marketing at GMC Software. “This capability provides a seamless customer experience, allowing enterprises to enable personalized video as a new communication channel while maintaining consistency in branding, messaging and compliance.”
GMC Inspire is a leading customer communications management solution that allows enterprises to pull information from various internal systems to design and generate monthly statements, contracts, quotes and other customer communications and deliver them via print, fax, online, social media, email, text, mobile and other emerging channels.
“Communicating to customers on a one-to-one level fosters stronger customer bonds and a deeper level of brand loyalty that businesses continuously strive for. SundaySky’s technology allows enterprises to engage individuals with the most compelling medium—video—at key touch points across the customer lifecycle, such as quote abandonment, the onboarding process, monthly billing statements and contract renewals,” said Jeff Hirsch, chief marketing officer at SundaySky. “Supporting customers by sharing the most relevant information improves the customer experience while reducing support costs related to such customer transactions. The entire experience is tailored to the individual in a format that is engaging, easy to understand and actionable.”