Contrary to Mo Al Adham’s opinion, pre-roll ads have the ability to deliver positive brand impact while driving customer engagement and acquisition.

How companies can design the customer experience from the customer’s perspective, and the brands already doing so, from Forrester’s CXP Forum 2013.

How SmartVideo can jump email marketer hurdles of ‘lacking video content’ and ‘video production costs.’

Three key communication elements — what, how and who — are the makings of a powerful and high-performing SmartVideo.

Part 3 of The SmartVideo Index: In Brief reveals performance metrics across customer acquisition and customer engagement programs.

SundaySky’s Head of Customer Success reveals SmartVideo data gems and stats by delivery channels, from The SmartVideo Index: In Brief – Part 2.