The loyalty landscape continues to evolve as brands seek to build loyalty from their customers. After all, loyal customers mean enviable lifetime value. Loyal customers spend more at…
Archives: Blogs
In case you missed it, we’re closing out a milestone week here. Not specifically for SundaySky, but for the overall personalized video engagement (PVE) category. On Tuesday, Conversant…
Attracting new customers while retaining and growing the relationships with existing customers are two of marketers’ top priorities. Today, many of these efforts are focused on enhancing…
This has been a busy week as New York City played host to thousands of advertisers, marketers and tech professionals during Advertising Week and IAB MIXX. I’m…
The insurance industry is challenged with digital innovation as companies hustle to keep up with digital-minded consumers. Mutual of Enumclaw addresses this challenge by engaging customers with personalized,…
When we work with a brand to deploy a SmartVideo program we do so with the intent to deliver success based on the brand’s definition of success.…
