Our Latest Thinking
Last month, we reached a milestone mark of 100 million SmartVideo views since our first video was generated back in 2009. This week, we are publishing “The SmartVideo Index: In Brief,” a three-part infographic that shares a snapshot of where SmartVideo stands today, collected from 40 programs across 38 brands within 5 industries.
SundaySky generates five SmartVideos every second, and, thus, a uniquely rich set of video interaction data across two axes: engagement and performance. This inaugural Index is designed to serve as a guiding tool to support brands in evaluating performance and other dynamics of their SmartVideo programs, and in maximizing return on investment. This three-part blog series will reveal relationships between video consumption trends, customer engagement funnel metrics, and KPI benchmarks.
Though dynamics differ between industries, brands across industries are realizing the value of delivering one-to-one, highly personalized messages to their customers with video, as we’ve seen view volume grow significantly, as well as strong video engagement across the board. Below are the top metrics and stats from The SmartVideo Index: In Brief – Part 1, followed by the infograph.