Brand advocacy is often seen as the pinnacle of a brand-customer relationship since it elevates loyalty into actual promotion, and many believe the key difference between loyalty and advocacy is emotion. SundaySky CEO Jim Dicso recently shared his opinion on why emotions are a crucial part in creating brand advocates on a guest post titled “Why emotion is crucial to create brand advocates – and what you can do about it” on the publication Marketing Land.
Attracting new customers while retaining and growing the relationships with existing customers are two of marketers’ top priorities. Today, many of these efforts are focused on enhancing…
Loyalty programs for the most part have remained constant in recent years. While the most popular programs may generate rewards for the customer, the successful ones identify…
Customer loyalty has evolved over the years to keep pace with ever-evolving customers. Customers are influencing every industry today through mobile payments, shopping on the go and…
The loyalty programs of yesterday do not drive loyalty as they once did. eMarketer found that even though loyalty program membership increased in 2015 as compared to…
Why personalized video throughout the customer lifecycle can acquire and retain policyholders.
