Wireless bill shock, typically from higher-than-expected roaming charges or device theft, is a major issue for wireless carriers and consumers worldwide. No matter the cause, providers are…
How to Prevent Bill Shock with Personalized Video
Industry: Telecom & Utilities
How Telco Marketers Can Best Measure and Optimize Video Ads
As telecommunications marketers allocate more budget toward online video advertising – and specifically personalized video advertising – there’s a more pressing need to hold programs accountable and…
SmartVideo Benchmarks for Telecommunications Marketing Leaders [Report]
Wireless carriers and cable operators enhance their customer acquisition and retention initiatives with personalized videos that engage customers in real time and improve the customer experience. By…
How Telcos Drive Business Impact with Personalized Video Advertising [White Paper]
Historically, video has been viewed as a pure brand-building medium for telecommunications marketers, with success defined by awareness indicators such as eyeballs, gross rating points and impressions.…
How Telcos Can Deliver Ads that Resonate with Consumers and Drive Revenue
The telecommunications industry is the 4th largest U.S. digital ad spender, following retail, financial services and automotive. The telecom providers wielding these huge ad budgets are facing…
SmartVideo Summit Panel Recap: Video Bill Masters
Executives from AT&T, Humana and Turkcell share ideas and philosophies behind their smart video bill programs, and the key to “cross-telling.”
