1. Identification
1. An Individual is identified on a brand’s website.
2. Initiation
2. As the individual navigates the web, his or her digital footprint begins to paint a picture of who they are for the Personalized Video Marketing Cloud.
3. Impression
3. When users watch a video on a publisher site, the cloud selects and sequences the most relevant message and audio, video, and visual assets, creating the ideal ad story for that viewer.

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