Industry news and media coverage of SmartVideo
October 14, 2016 – While more businesses are attempting to personalize ad campaigns, customer experiences, and branded content, many are also falling short. This shortfall has a lot to do with how businesses use personalization; here are three tips to a better personalization strategy.
October 12, 2016 – Personalization has been key to many brands’ online and offline marketing efforts for several years, but personalization itself has changed. Here’s what brands need to know about Personalization 2.0.
September 12, 2016 – The 101 on 1-to-1: True personalization is speaking to your customers on an individual, one-to-one level at a relevant point in time and with multiple layers of data driving the message. Video is the most powerful and effective way to do exactly that, provided you’re using an appropriate strategy and methodology, as outlined in SundaySky’s “Beginner’s Guide to Next-Gen Personalization.”
August 7, 2016 – If a picture is worth a thousand words, then a video is worth a thousand pictures. It’s a digital world and our screens captivate us, increasingly driving video to become a primary means to communicate with hyper-connected travelers. SundaySky is harnessing the power of this visual medium to produce SmartVideos, information-rich, dynamic, personalized videos for clients such as Atlantis, Paradise Island, in order to increase revenue per booking, foster engagement and enhance the guest experience.
July 15, 2016 – In this Marketing Nerds podcast, SundaySky President Jim Dicso talks about content personalization, and what makes it cool versus what makes it creepy. Jim also shared how to do content personalization right, which platforms to use, and what tactics brands should avoid.
June 23, 2016 – ConvertMedia, an outstream video supply-side platform (SSP), announced partnerships with almost a dozen demand-side platform (DSP) and real-time bidding (RTB) companies, including SundaySky.
June 9, 2016 – Experts in marketing, sales, customer service, and employee recruitment and training discuss how video can help your business in multiple ways.
June 9, 2016 – Israeli startups have raised more than $125 million this week, with SundaySky, Trax Image Recognition, Imperium and Weka.IO all closing multimillion-dollar fundraising rounds.
June 8, 2016 – Customized video marketing company SundaySky just raised a $30 million Series D round, bringing total investments in the New York-based startup to $67 million.