Industry news and media coverage of SmartVideo
May 24, 2017 – This Retail TouchPoints special report details how retailers can better understand shoppers’ feelings, motivations and questions at each touch point, regardless of channel.
May 22, 2017 – Facebook is setting the bar high in terms of what can be done in personalized video, thanks in large part to the immense amount of data the network has on its users. The unique nature of the platform enables Facebook to tap into deeper personalization opportunities that aren’t available outside of its environment, such as featuring a user’s photos and social sphere.
April 17, 2017 – Online video marketing has come a long way since the inception of YouTube. Now, marketers can forget the one-to-many approach of online video and deliver real-time, personalized videos that contain messages unique and relevant to each viewer.
April 7, 2017 – Marketing–the process or technique, not the profession–is a verb for good reason. It represents an ongoing dialogue between brands and their audience. While these conversations change depending on who’s participating in them, they’re constantly evolving and creating a foundational relationship between the two parties.
April 6, 2017 – Personalization is all the hype, and for good reason: Consumers expect brands to leverage the data they exchange to deliver better experiences. But many personalized experiences today miss the mark. This report explains how customer experience (CX) professionals must approach personalization programs with person-centric objectives to create long-term business results.
April 4, 2017 – Most retailers have embarked on some form of personalization strategy. As they seek to expand beyond entry-level tactics, they often run into structural obstacles that keep data and teams in silos. Getting past these barriers will allow for full personalization of the customer experience.
March 31, 2017 – While the options in video advertising continues to grow, this growth doesn’t mean all the problem areas are taken away. One expert identifies three challenges facing brands in the video space, and the solutions to those problems.
March 30, 2017 – In the age of the empowered consumer, CMOs are struggling to differentiate their brand and engage with consumers on their terms.
March 29, 2017 – Marketing leaders can’t settle when it comes to data, but must shift their mindsets to better use data to reach their customers in a different way with video.
March 28, 2017 – While tailored messages to prospects can be effective in building relationships, they can just as easily fall flat and disappear into the avalanche of email in the average inbox.