MarketingProfs

Next-Level Personalization Creates Killer Customer Experiences: Four CX Guideposts

November 17, 2017 – Brands become CX leaders by personalizing engagement in a relevant, valuable, and entertaining way. Here are four guideposts for getting your customer experience right.

Marketo

The Most Wonderful Time of the Year to Engage Customers: Tips for Holiday Marketing

November 14, 2017 – With the National Retail Federation expecting holiday sales to increase between 3.6 and 4% from last year, consumers will be shopping more and spending more money, meaning marketers and brands must work harder to connect prospective customers before their competition does.

MarTech Exec

Audience Data in Action: How Data-Driven Marketers are Achieving the 360-Degree Customer View

November 7, 2017 – A round-up article of thought leaders’ opinions on how data-driven marketers can/should use data to power marketing programs, and in particular, achieve a 360-degree customer view.

Retail Customer Experience

Why Personalization Is Key For Retail Customer Experiences

October 19, 2017 – With technology evolving, giant digital-forward companies taking over in-store shopping, and brick-and-mortar stores slowly closing their doors, it’s an understatement to say the retail industry is drastically changing. But, one thing that will always be important? Customers — specifically, loyal customers.

Forrester

Vendor Landscape: Creative Advertising Technologies, Q3 2017

September 27, 2017 – Data and creative advertising technology (adtech) have empowered marketers to embrace a post-digital approach to creating ad experiences for their customers that are relevant, valuable, and more personalized than they have ever been before. Read this report to learn how marketers are changing the way they think about the creative process, and see which technologies can help advance your approach to developing post-digital brand experiences.

DMNews

One on One: Jim Dicso on Videos Which Reflect the Person Who Views Them

September 22, 2017 – We’re all familiar with the possibility of personalizing online experiences in real-time, and even personalizing email content at moment of opening. But imagine a video, on any device, which populates itself — automatically — with individually personalized content, after you press play. Magic? I sat down with Jim Dicso of the personalized video marketing platform SundaySky to discuss how its done.

MarTech Advisor

It’s Time to Dive Deeper into your Marketing Data

September 13, 2017 – Marketers still struggle to use data to its full potential, falling into the trap of the iceberg effect. Mark Flaharty, COO, Advertising at SundaySky explains, how to tap into the full iceberg of customer data — including data that is under the surface — to better engage with customers and prospects.

iMedia

In 5 Words: An Interview with SundaySky CMO, Eric Porres

September 7, 2017 – We challenged marketing and ad-tech leaders to answer a series of questions in five words or less . No frills. No fluff. Just rapid-fire responses. Eric Porres, CMO of SundaySky is next up.

Business Wire

SundaySky Appoints Eric Porres Chief Marketing Officer to Lead Future of Digital Storytelling, Customer Experience

September 6, 2017 – SundaySky, powering personalized video engagement for leading brands, today announced that Eric Porres has joined the company as chief marketing officer.

Retail Operations Insights

Turning One-Time Shoppers Into Loyalists For Life: Why Personalized CX Matters

August 31, 2017 – Customer experience (CX) leaders generate 5.7 times more revenue than those companies falling behind on experience according to research from Forrester.