Industry news and media coverage of SundaySky
November 4, 2019 – SundaySky’s market-leading platform to integrate with Adobe to further enhance the delivery of millions of video-powered experiences across ever-changing customer journeys New York, NY – November 5,…
September 26, 2019 – Most financial services companies are taking a narrow approach to personalization. Digitally empowered customers are seeking and expecting better, more relevant experiences, but product-oriented strategies handicap most banks and insurers. This report explains how financial services firms can drive customer engagement and loyalty by broadening personalization beyond the next product sale and personalizing experiences across the lifecycle and on all touchpoints.
July 16, 2019 – A recent consumer study asked customers of some of the top brands in the world to rate the brands’ efforts in both personalization and video use. The survey consisted of statements referencing the brands’ personalization or video efforts by channel (with some statements referencing how well the brands are executing the strategies as seamless omni-channel experiences).
July 16, 2019 – A recent survey conducted by SundaySky sheds light on how video marketing acts a tool when it comes to personalization, writes Guy Atzmon, Senior Vice President of Product & Creative, SundaySky.
June 14, 2019 – Personalized videos bring more relevant and engaging content to the customer journey. Marketing leaders must first determine whether they have a solid reason to deploy this technique and then follow best practices for its use.
June 13, 2019 – Sephora was ranked highest among retailers for both personalization and use of video, followed by Amazon in both categories, according to a study by SundaySky. Walmart earned a 12th place ranking in both, while Target is listed among the top five retailers. Dell ranked higher than Microsoft in personalization but not in video.
June 12, 2019 – Personalised video advertising strategies are utilised by over 70% of brands which rank in the top ten for personalisation or video efforts, according to research from SundaySky, the video marketing and personalisation company.
June 12, 2019 – SundaySky Personalization x Video Index ranks Fortune 500 brands on personalization and video marketing according to customer feedback.
June 12, 2019 – SundaySky Personalization X Video Index Ranks Fortune 500 Brands on Personalization and Video Marketing According to Customer Feedback.
June 11, 2019 – More than 70% of the brands who rank in the top ten for either personalization or video, as rated by their customers, use the two strategies together in the form of personalized video, according to a new consumer study from SundaySky ranking industry leaders on personalization and video marketing.