Industry news and media coverage of SmartVideo
October 8, 2018 – Netflix is making its next move into customer-centric experiences once again, with its recent announcement around letting viewers decide how a favorite show will end. Here’s Guy Atzmon of SundaySky’s thoughts on the decision.
September 27, 2018 – The inclusion of personalized video means mobile apps must be handled differently than traditional digital delivery channels. It’s crucial for a brand to treat the before, during and after portions of any in-app video as a single and continuous event, seamlessly leading the consumer through a precise set of desired behaviors.
September 19, 2018 – As one of the beloved brands that continues to lead in innovative product design and unique advertising strategies, I’d like to highlight how Nike leverages the power of personalization through the customer lifecycle and in marketing communication.
September 5, 2018 – How, can the healthcare industry generate feel-good emotions from CX while reducing negative responses? The solution resides in personalized video – direct one-to-one marketing messaging which speaks clearly and concisely to the consumer.
August 16, 2018 – What passes for personalized video hasn’t been terribly impressive to date. But SundaySky thinks they’ve advanced what’s possible – with personal videos on the fly. Barb Mosher Zinck takes a closer look – and gets her own personalized video.
August 8, 2018 – SundaySky’s SVP Creative & Product, Guy Atzmon, shares how the video viewer experience needs to go beyond video, and is easier than ever with the power of personalization and a video scene library.
June 30, 2018 – Hilton uses personalized video to make a deeper impact on guests before they even step foot on one of Hilton’s properties.
June 25, 2018 – NYC tech is going through a bit of a makeover. Six new executives — three of whom are at the same company — are shaking up the tech scene by utilizing their decades of experience and fresh insight. Get to know the newest names in the industry.
May 15, 2018 – SundaySky, a provider of personalized video for marketers, today introduced the SmartVideo Studio, empowering marketers to create, manage, deploy, and measure personalized video.
May 15, 2018 – SundaySky introduced the next generation of its SmartVideo Marketing Cloud giving brands the ability to create personalized and engaging videos within minutes .