Industry news and media coverage of SmartVideo
December 14, 2017 – SundaySky’s CMO Eric Porres discusses his particular methods on job interview questions and shares why these questions have stood the test of time.
December 14, 2017 – Jim Dicso, CEO at SundaySky explains the importance of video technology in today’s martech stack – making content more effective, easing out communication, increasing business value for a longer period and providing more opportunities for upsell and cross-sell.
December 12, 2017 – ‘Tis the season for marketers to put on their best face and get “PRT”-y for consumers: get personal, get relevant and get timely with their advertising. One expert explains how marketers can get more personal – and more relevant – now.
November 30, 2017 – In this episode, newly appointed CMO of SundaySky, Eric Porres joins talks with me about constructing hyper-personalized videos using customer or data from pulling in data from the Facebook API.
November 17, 2017 – Brands become CX leaders by personalizing engagement in a relevant, valuable, and entertaining way. Here are four guideposts for getting your customer experience right.
November 14, 2017 – With the National Retail Federation expecting holiday sales to increase between 3.6 and 4% from last year, consumers will be shopping more and spending more money, meaning marketers and brands must work harder to connect prospective customers before their competition does.
November 7, 2017 – A round-up article of thought leaders’ opinions on how data-driven marketers can/should use data to power marketing programs, and in particular, achieve a 360-degree customer view.
October 19, 2017 – With technology evolving, giant digital-forward companies taking over in-store shopping, and brick-and-mortar stores slowly closing their doors, it’s an understatement to say the retail industry is drastically changing. But, one thing that will always be important? Customers — specifically, loyal customers.
September 27, 2017 – Data and creative advertising technology (adtech) have empowered marketers to embrace a post-digital approach to creating ad experiences for their customers that are relevant, valuable, and more personalized than they have ever been before. Read this report to learn how marketers are changing the way they think about the creative process, and see which technologies can help advance your approach to developing post-digital brand experiences.
September 22, 2017 – We’re all familiar with the possibility of personalizing online experiences in real-time, and even personalizing email content at moment of opening. But imagine a video, on any device, which populates itself — automatically — with individually personalized content, after you press play. Magic? I sat down with Jim Dicso of the personalized video marketing platform SundaySky to discuss how its done.