Industry news and media coverage of SmartVideo
April 7, 2017 – Marketing–the process or technique, not the profession–is a verb for good reason. It represents an ongoing dialogue between brands and their audience. While these conversations change depending on who’s participating in them, they’re constantly evolving and creating a foundational relationship between the two parties.
April 6, 2017 – Personalization is all the hype, and for good reason: Consumers expect brands to leverage the data they exchange to deliver better experiences. But many personalized experiences today miss the mark. This report explains how customer experience (CX) professionals must approach personalization programs with person-centric objectives to create long-term business results.
April 4, 2017 – Most retailers have embarked on some form of personalization strategy. As they seek to expand beyond entry-level tactics, they often run into structural obstacles that keep data and teams in silos. Getting past these barriers will allow for full personalization of the customer experience.
March 31, 2017 – While the options in video advertising continues to grow, this growth doesn’t mean all the problem areas are taken away. One expert identifies three challenges facing brands in the video space, and the solutions to those problems.
March 30, 2017 – In the age of the empowered consumer, CMOs are struggling to differentiate their brand and engage with consumers on their terms.
March 29, 2017 – Marketing leaders can’t settle when it comes to data, but must shift their mindsets to better use data to reach their customers in a different way with video.
March 28, 2017 – While tailored messages to prospects can be effective in building relationships, they can just as easily fall flat and disappear into the avalanche of email in the average inbox.
March 13, 2017 – Video continues to make strides into the digital space, especially where advertising is concerned. One expert identifies key trends for video in 2017.
March 6, 2017 – Every year, the amount of data that marketers can collect grows, and CMOs are often the ones expected to develop theories based on what is accumulated.