Industry news and media coverage of SmartVideo
April 3, 2018 – New updates help ensure brand safety and increased customer engagement at scale
March 19, 2018 – Eric Porres, CMO of SundaySky sits down for a Q & A with MarTech Series about his own work habits as well as how his team at SundaySky currently operates.
March 16, 2018 – In an era where consumers are forsaking the lines in stores for stores online, mobile apps have emerged as an important tool for retailers to engage with shoppers on a one-to-one-level.
March 2, 2018 – Sight, sound, motion. That’s the secret to why videos are more effective for branding than other mediums, says Mike Flaherty, COO at marketing platform SundaySky.
February 7, 2018 – SVP of Creative and Industry Solutions Guy Atzmon discusses what brands and advertising professionals are doing wrong in digital storytelling and how they can address/fix these issues.
February 6, 2018 – Adam and Jeannie interview SundaySky CMO Eric Porres to discuss the new age of personalized video and how personal data is rolled in to drive serious engagement.
February 1, 2018 – Here are three ways Tostitos could have taken it to the next level and scored a touchdown — and maybe even a two-point conversion — with this execution.
February 1, 2018 – Here are four guidelines that enable marketers to reach a truly personal level of customer interaction and avoid falling into generic segmentation traps.
January 25, 2018 – As marketers evaluate what they should stop, start and continue doing in the months ahead, it’s time to end these six bad habits.