The Benefits of Video for Branding

March 15, 2018 – Sight, sound, motion. That’s the secret to why videos are more effective for branding than other mediums, says Mike Flaherty, COO at marketing platform SundaySky.


Digital and Traditional Marketers Aren’t So Different After All

February 22, 2018 – It’s no longer digital marketing or traditional marketing; it’s marketing in a digital world


The No. 1 Thing You’re Forgetting About Video Storytelling Could Sink Your Brand

February 7, 2018 – SVP of Creative and Industry Solutions Guy Atzmon discusses what brands and advertising professionals are doing wrong in digital storytelling and how they can address/fix these issues.

Crack the Customer Code

Crack the Customer Code: Eric Porres, Personalized Video Experience

February 6, 2018 – Adam and Jeannie interview SundaySky CMO Eric Porres to discuss the new age of personalized video and how personal data is rolled in to drive serious engagement.

Marketing Dive

How Tostitos Could’ve Scored On Its Super Bowl Push With An Extra Dash Of Personalization

February 1, 2018 – Here are three ways Tostitos could have taken it to the next level and scored a touchdown — and maybe even a two-point conversion — with this execution.

60 Second Marketer

Get Personal, or Get Ignored: The One Marketing Trend That Matters

February 1, 2018 – Here are four guidelines that enable marketers to reach a truly personal level of customer interaction and avoid falling into generic segmentation traps.

Marketing Dive

The Top Digital Video Ad Question Of 2018: Swipe Or Stay?

January 25, 2018 – As marketers evaluate what they should stop, start and continue doing in the months ahead, it’s time to end these six bad habits.


Dear Marketers, Data Alone Cannot Cure Your Personalization Problems

January 15, 2018 – In a recent survey of our Fortune 500 customers, we asked them to rank their most common data challenges.


What Consumers Value Most in Retail Apps

January 11, 2018 – Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky.


6 Retail Brands Who Are Nailing The App Game

January 9, 2018 – Researching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are three of the best, according to the experts.