Industry news and media coverage of SmartVideo
November 17, 2017 – Brands become CX leaders by personalizing engagement in a relevant, valuable, and entertaining way. Here are four guideposts for getting your customer experience right.
November 14, 2017 – With the National Retail Federation expecting holiday sales to increase between 3.6 and 4% from last year, consumers will be shopping more and spending more money, meaning marketers and brands must work harder to connect prospective customers before their competition does.
November 7, 2017 – A round-up article of thought leaders’ opinions on how data-driven marketers can/should use data to power marketing programs, and in particular, achieve a 360-degree customer view.
October 19, 2017 – With technology evolving, giant digital-forward companies taking over in-store shopping, and brick-and-mortar stores slowly closing their doors, it’s an understatement to say the retail industry is drastically changing. But, one thing that will always be important? Customers — specifically, loyal customers.
September 27, 2017 – Data and creative advertising technology (adtech) have empowered marketers to embrace a post-digital approach to creating ad experiences for their customers that are relevant, valuable, and more personalized than they have ever been before. Read this report to learn how marketers are changing the way they think about the creative process, and see which technologies can help advance your approach to developing post-digital brand experiences.
September 22, 2017 – We’re all familiar with the possibility of personalizing online experiences in real-time, and even personalizing email content at moment of opening. But imagine a video, on any device, which populates itself — automatically — with individually personalized content, after you press play. Magic? I sat down with Jim Dicso of the personalized video marketing platform SundaySky to discuss how its done.
September 13, 2017 – Marketers still struggle to use data to its full potential, falling into the trap of the iceberg effect. Mark Flaharty, COO, Advertising at SundaySky explains, how to tap into the full iceberg of customer data — including data that is under the surface — to better engage with customers and prospects.
September 7, 2017 – We challenged marketing and ad-tech leaders to answer a series of questions in five words or less . No frills. No fluff. Just rapid-fire responses. Eric Porres, CMO of SundaySky is next up.
September 6, 2017 – SundaySky, powering personalized video engagement for leading brands, today announced that Eric Porres has joined the company as chief marketing officer.
August 31, 2017 – Customer experience (CX) leaders generate 5.7 times more revenue than those companies falling behind on experience according to research from Forrester.