Retail Touchpoints

Navigating The New, Non-Linear Customer Journey

May 24, 2017 – This Retail TouchPoints special report details how retailers can better understand shoppers’ feelings, motivations and questions at each touch point, regardless of channel.

Adweek

Personalized Video Lessons From and for Facebook

May 22, 2017 – Facebook is setting the bar high in terms of what can be done in personalized video, thanks in large part to the immense amount of data the network has on its users. The unique nature of the platform enables Facebook to tap into deeper personalization opportunities that aren’t available outside of its environment, such as featuring a user’s photos and social sphere.

Marketing Land

Quiz: How much do you know about the history of online video — and what it means for the future?

April 17, 2017 – Online video marketing has come a long way since the inception of YouTube. Now, marketers can forget the one-to-many approach of online video and deliver real-time, personalized videos that contain messages unique and relevant to each viewer.

Marketo

3 Ways to Make Personalized Marketing a Practice, Not a Goal

April 7, 2017 – Marketing–the process or technique, not the profession–is a verb for good reason. It represents an ongoing dialogue between brands and their audience. While these conversations change depending on who’s participating in them, they’re constantly evolving and creating a foundational relationship between the two parties.

Forrester

Pivot To Person-First Personalization

April 6, 2017 – Personalization is all the hype, and for good reason: Consumers expect brands to leverage the data they exchange to deliver better experiences. But many personalized experiences today miss the mark. This report explains how customer experience (CX) professionals must approach personalization programs with person-centric objectives to create long-term business results.

eMarketer

Personalization in Retail: The Latest Trends and Challenges

April 4, 2017 – Most retailers have embarked on some form of personalization strategy. As they seek to expand beyond entry-level tactics, they often run into structural obstacles that keep data and teams in silos. Getting past these barriers will allow for full personalization of the customer experience.

BizReport

Top 3 Challenges Facing Brands in Video Space

March 31, 2017 – While the options in video advertising continues to grow, this growth doesn’t mean all the problem areas are taken away. One expert identifies three challenges facing brands in the video space, and the solutions to those problems.

CMS Wire

Marketers: Solve the Mystery of Your Missing Customers

March 30, 2017 – In the age of the empowered consumer, CMOs are struggling to differentiate their brand and engage with consumers on their terms.

BizReport

Expert: Data Key to Video Strategy

March 29, 2017 – Marketing leaders can’t settle when it comes to data, but must shift their mindsets to better use data to reach their customers in a different way with video.

Retail Touchpoints

How To Create Personalized Marketing That Lives Up To Its Promise

March 28, 2017 – While tailored messages to prospects can be effective in building relationships, they can just as easily fall flat and disappear into the avalanche of email in the average inbox.