Why I Run Interviews Like an Episode of ‘Inside The Actors Studio’

December 14, 2017 – SundaySky’s CMO Eric Porres discusses his particular methods on job interview questions and shares why these questions have stood the test of time.

MarTech Advisor

Video tech – The Art Of Storytelling: Interview with Jim Dicso, CEO at SundaySky

December 14, 2017 – Jim Dicso, CEO at SundaySky explains the importance of video technology in today’s martech stack – making content more effective, easing out communication, increasing business value for a longer period and providing more opportunities for upsell and cross-sell.


Top Tips To Increase Engagement Through Content

December 12, 2017 – ‘Tis the season for marketers to put on their best face and get “PRT”-y for consumers: get personal, get relevant and get timely with their advertising. One expert explains how marketers can get more personal – and more relevant – now.

CMO Podcast

How to Create Personalized Videos at Scale – Eric Porres

November 30, 2017 – In this episode, newly appointed CMO of SundaySky, Eric Porres joins talks with me about constructing hyper-personalized videos using customer or data from pulling in data from the Facebook API.


Next-Level Personalization Creates Killer Customer Experiences: Four CX Guideposts

November 17, 2017 – Brands become CX leaders by personalizing engagement in a relevant, valuable, and entertaining way. Here are four guideposts for getting your customer experience right.


The Most Wonderful Time of the Year to Engage Customers: Tips for Holiday Marketing

November 14, 2017 – With the National Retail Federation expecting holiday sales to increase between 3.6 and 4% from last year, consumers will be shopping more and spending more money, meaning marketers and brands must work harder to connect prospective customers before their competition does.

MarTech Exec

Audience Data in Action: How Data-Driven Marketers are Achieving the 360-Degree Customer View

November 7, 2017 – A round-up article of thought leaders’ opinions on how data-driven marketers can/should use data to power marketing programs, and in particular, achieve a 360-degree customer view.

Retail Customer Experience

Why Personalization Is Key For Retail Customer Experiences

October 19, 2017 – With technology evolving, giant digital-forward companies taking over in-store shopping, and brick-and-mortar stores slowly closing their doors, it’s an understatement to say the retail industry is drastically changing. But, one thing that will always be important? Customers — specifically, loyal customers.


Vendor Landscape: Creative Advertising Technologies, Q3 2017

September 27, 2017 – Data and creative advertising technology (adtech) have empowered marketers to embrace a post-digital approach to creating ad experiences for their customers that are relevant, valuable, and more personalized than they have ever been before. Read this report to learn how marketers are changing the way they think about the creative process, and see which technologies can help advance your approach to developing post-digital brand experiences.


One on One: Jim Dicso on Videos Which Reflect the Person Who Views Them

September 22, 2017 – We’re all familiar with the possibility of personalizing online experiences in real-time, and even personalizing email content at moment of opening. But imagine a video, on any device, which populates itself — automatically — with individually personalized content, after you press play. Magic? I sat down with Jim Dicso of the personalized video marketing platform SundaySky to discuss how its done.