Business Wire

SundaySky Appoints Eric Porres Chief Marketing Officer to Lead Future of Digital Storytelling, Customer Experience

September 6, 2017 – SundaySky, powering personalized video engagement for leading brands, today announced that Eric Porres has joined the company as chief marketing officer.

Retail Operations Insights

Turning One-Time Shoppers Into Loyalists For Life: Why Personalized CX Matters

August 31, 2017 – Customer experience (CX) leaders generate 5.7 times more revenue than those companies falling behind on experience according to research from Forrester.

Marketing Land

Why emotion is crucial to create brand advocates – and what you can do about it

August 25, 2017 – How do you build loyal brand advocates? Contributor Jim Dicso says it’s all about stepping up your customer experience efforts to give your brand a competitive advantage.

CheddarTV

Like Snowflakes, No Two SundaySky Videos Are Alike

August 11, 2017 – SundaySky creates video ads based on users’ interest, showing different scenes in different orders. We spoke with CEO Jim Dicso about how the tech is built to be “personally relevant” to individuals.

MarTech Advisor

The 4 Must-Have Elements of Exceptional Customer Experience

August 3, 2017 – A customer’s experience with a brand trumps everything in the age of the empowered consumer. Jim Dicso, CEO of SundaySky explains how the best brands, like Apple and Netflix, compete and win with personalized customer engagement.

Press Releases

SundaySky introduces new advisory board, generates over 1 billion SmartVideos

July 26, 2017 – Former executives from GoDaddy, Lands’ End and Oracle guide development of industry-leading personalized video solutions

MyCustomer

Six examples of great proactive customer experience

June 29, 2017 – Analysis of leading companies shows that many realize that relying just on reactive customer service is no longer sufficient in order to compete, differentiate and drive their businesses forward.

Retail Touchpoints

Navigating The New, Non-Linear Customer Journey

May 24, 2017 – This Retail TouchPoints special report details how retailers can better understand shoppers’ feelings, motivations and questions at each touch point, regardless of channel.

Adweek

Personalized Video Lessons From and for Facebook

May 22, 2017 – Facebook is setting the bar high in terms of what can be done in personalized video, thanks in large part to the immense amount of data the network has on its users. The unique nature of the platform enables Facebook to tap into deeper personalization opportunities that aren’t available outside of its environment, such as featuring a user’s photos and social sphere.

Marketing Land

Quiz: How much do you know about the history of online video — and what it means for the future?

April 17, 2017 – Online video marketing has come a long way since the inception of YouTube. Now, marketers can forget the one-to-many approach of online video and deliver real-time, personalized videos that contain messages unique and relevant to each viewer.