Industry news and media coverage of SmartVideo
March 15, 2018 – Sight, sound, motion. That’s the secret to why videos are more effective for branding than other mediums, says Mike Flaherty, COO at marketing platform SundaySky.
February 7, 2018 – SVP of Creative and Industry Solutions Guy Atzmon discusses what brands and advertising professionals are doing wrong in digital storytelling and how they can address/fix these issues.
February 6, 2018 – Adam and Jeannie interview SundaySky CMO Eric Porres to discuss the new age of personalized video and how personal data is rolled in to drive serious engagement.
February 1, 2018 – Here are three ways Tostitos could have taken it to the next level and scored a touchdown — and maybe even a two-point conversion — with this execution.
February 1, 2018 – Here are four guidelines that enable marketers to reach a truly personal level of customer interaction and avoid falling into generic segmentation traps.
January 25, 2018 – As marketers evaluate what they should stop, start and continue doing in the months ahead, it’s time to end these six bad habits.
January 15, 2018 – In a recent survey of our Fortune 500 customers, we asked them to rank their most common data challenges.
January 11, 2018 – Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky.
January 9, 2018 – Researching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are three of the best, according to the experts.