Industry news and media coverage of SmartVideo
September 6, 2017 – SundaySky, powering personalized video engagement for leading brands, today announced that Eric Porres has joined the company as chief marketing officer.
August 31, 2017 – Customer experience (CX) leaders generate 5.7 times more revenue than those companies falling behind on experience according to research from Forrester.
August 25, 2017 – How do you build loyal brand advocates? Contributor Jim Dicso says it’s all about stepping up your customer experience efforts to give your brand a competitive advantage.
August 11, 2017 – SundaySky creates video ads based on users’ interest, showing different scenes in different orders. We spoke with CEO Jim Dicso about how the tech is built to be “personally relevant” to individuals.
August 3, 2017 – A customer’s experience with a brand trumps everything in the age of the empowered consumer. Jim Dicso, CEO of SundaySky explains how the best brands, like Apple and Netflix, compete and win with personalized customer engagement.
July 26, 2017 – Former executives from GoDaddy, Lands’ End and Oracle guide development of industry-leading personalized video solutions
June 29, 2017 – Analysis of leading companies shows that many realize that relying just on reactive customer service is no longer sufficient in order to compete, differentiate and drive their businesses forward.
May 24, 2017 – This Retail TouchPoints special report details how retailers can better understand shoppers’ feelings, motivations and questions at each touch point, regardless of channel.
May 22, 2017 – Facebook is setting the bar high in terms of what can be done in personalized video, thanks in large part to the immense amount of data the network has on its users. The unique nature of the platform enables Facebook to tap into deeper personalization opportunities that aren’t available outside of its environment, such as featuring a user’s photos and social sphere.
April 17, 2017 – Online video marketing has come a long way since the inception of YouTube. Now, marketers can forget the one-to-many approach of online video and deliver real-time, personalized videos that contain messages unique and relevant to each viewer.