Lowe’s is decking its new Manhattan locations out with digital services in an attempt to appeal to an urban audience. Marketers today are embracing technology to enhance their ability to reach consumers.

Marketers are ramping up investments in data-driven advertising technology and operations as they grapple with media’s changing role in consumers’ lives.

Data-driven marketing expert advances SundaySky’s leadership in personalized video engagement market.

A profile of SundaySky’s Co-founder & CEO, Shmulik Weller.

SundaySky announces global expansion, further innovation in personalized video marketing.

As people’s inboxes become fuller and fuller, brands like Dell, ASOS, and eBay Enterprise are standing out by including animated elements, like GIFs and videos, in their marketing emails.