Citi partnered with SundaySky to create personalized videos that show people how to do things they struggle with in the mobile app.
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New updates help ensure brand safety and increased customer engagement at scale
Eric Porres, CMO of SundaySky sits down for a Q & A with MarTech Series about his own work habits as well as how his team at SundaySky currently operates.
In an era where consumers are forsaking the lines in stores for stores online, mobile apps have emerged as an important tool for retailers to engage with shoppers on a one-to-one-level.
Sight, sound, motion. That’s the secret to why videos are more effective for branding than other mediums, says Mike Flaherty, COO at marketing platform SundaySky.
It’s no longer digital marketing or traditional marketing; it’s marketing in a digital world
