Retail Customer Experiences Made Superior With Personalization

SundaySky’s CEO Jim Dicso recently wrote a piece for Retail Customer Experience titled “Why Personalization Is Key For Retail Customer Experiences” in which he explained how retail brands can properly execute personalization strategies to add value for their customers. He began the article by explaining that last year Forrester found that “superior CX drives superior revenue growth in industries where customers are free to switch business and competitors deliver a differentiated customer experience.” Then he delved deeper into this by discussing how personalization plays a key role in creating superior customer experiences, and how most brands aren’t achieving the level of personalization that CX leaders like Amazon and Netflix are. Click through the link above to learn what he suggests retail brands can do to better implement personalization strategies into their customer engagements.